Bringing across the concept of cooking school in the city of Ahmedabad was exciting. After going through and studying thoroughly what the brand stood for and who their target audience was, we inched closer to making Winnie the pooh a recognized brand, not in terms of the café, but in terms of it’s USP, the cooking school. The online presence of Winnie the pooh had to be made in a way that it was clear what they provided and their USP was highlighted. To target the young audiences, the cooking sessions had to look fun, interactive and were to be portrayed as a wonderful experience overall.