about
work
contact
Denji Motors

2021

deepali motors

BRANDING/ VISUAL IDENTITY / vehicle design/marketing consultant

services

client

year

Visual identity

TO THE NEXT
The visual identity of Denji Motors was designed to create an experience of the futuristic design and electric technology used in developing the vehicles that Denji Motors, is soon to launch in the Indian market. The symbols used to depict the next-gen aspect of Denji, were something similar to the forward button, symbolizing the leap that the brand aims to take with the Electric vehicles in the Indian market.

/ Triangular icon

With a triangle on the side, we create an arrow sign or the play button, portraying movement and a rush forward. Symbolizing power, light, and energy, triangles are often used as a beacon of hope in many religions and ancient civilizations. Triangles are associated with anything that comes in threes, such as mind, body, and spirit, or past, present and future.

The textual logo opens up as we go in the direction of the arrow which takes us to the electric era which is a change from the previous closed off era in the automotive world.

The radius used to contruct the icon are in a golden ratio to each making it a more eye-pleasing design naturally.

/ golden ratio

Logo stacking

Stacking/Arrangement options for the logo to be used with the referenced sizes according to usage. Flexibility of logo usage depends on combinations of icon and textual logo and the space the logo has to go in.

Branding

TO THE NEXT
The visual identity of Denji Motors was designed to create an experience of the futuristic design and electric technology used in developing the vehicles that Denji Motors, is soon to launch in the Indian market. The symbols used to depict the next-gen aspect of Denji, were something similar to the forward button, symbolizing the leap that the brand aims to take with the Electric vehicles in the Indian market.
The visiting cards for Denji Motors were designed in a minimal manner, with reflective details, in order to make it memorable, and depict the A grade quality that they provide in their vehicles. Thenohoen number which is the most important, is also written like Japanese letters, in a vertical format, to make it resemble the brand name Denji.

Branding

TO THE NEXT
The visual identity of Denji Motors was designed to create an experience of the futuristic design and electric technology used in developing the vehicles that Denji Motors, is soon to launch in the Indian market. The symbols used to depict the next-gen aspect of Denji, were something similar to the forward button, symbolizing the leap that the brand aims to take with the Electric vehicles in the Indian market.
All Projects