The visual identity of Broghar is made to represent Ultimate luxury in the space of real Estate. Drawing inspiration from it’s parent brand- Seign group itself, the identity has a classic touch but with a tinge of luxury and elegance that is meant to attract the most elite investors lucratively.
Logo Symbol
The logo symbol is a monogram that encapsulates the feeling that Broghar wants to give to its Clients- Elite. They are winners in their respective fields and getting associated with Broghar is reaping the rewards. The brand is meant to make them feel the same. It should feel just like getting a piece of any other luxurious brand from around the world.
Textual logo
The textual Logo tries to bring the balance in the overall identity with Classic High contrast serif fonts that exude elegance and in every curve and line. Also bold enough to stand out in any situation.
Logo stacking
Colors
The overall color palette is dark that would take in materials and finishes on warmer tones just like Seign but Black and Gold would be a major driving factor in all Marketing materials for Broghar.
The visual identity is as simple as it can get. It is the very element that makes the textual and symbolic and ties everything together beautifully. The simplicity itself makes it flexible enough to be used in numerous ways according to the requirements.
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