Ground Zero

2022
‍

Ground zero architects

branding/ visual identity/ internal marketing materials/ social media marketing

services

client

year

Visual identity

ARCH AND TECH

A full scale turnkey Interior project design and execution is a thing that needs technical know how, attention to detail and aesthetic sense. The identity had top incorporate all of those and cater to the up scale that Ground Zero would aim

The logo symbol at first glance encapsulates all the direct and indirect Initials of “Ground Zero”- ‘G’ ‘Z’ and ‘0’. The logo symbol is bold with a great contrast in curves that grow bolder and thinner along with the overall shape that delicately comes together at places but still gets their own space. That shows the technical attention to detail that Ground Zero represents but also the curves that gives it the aesthetic element for the target audience

The textual logo compliments the symbolic logo perfectly with uniform thickness fonts that have straight edges with a bold wieght and provide the more technical angle to the whole identity.

Colors

In the steel manufacturing industry, red symbolizes strength, energy, and safety, reflecting the company's dynamic and robust nature. Grey embodies stability, reliability, and sophistication, highlighting advanced technology and professionalism. White represents purity, precision, and innovation, emphasizing the company's high standards and continuous pursuit of excellence.

2022‍