Branding & Collaterals

For Sahajanand, we created a visual identity that reflects strength, progress, and contemporary elegance. The logo was thoughtfully constructed by merging the ‘S’ with architectural form and an inclined staircase, symbolizing growth and forward movement. A warm terracotta paired with modern greys and white established a balanced palette that communicates stability, sophistication, and clarity. We extended this identity into a cohesive visual language using patterns derived from the logo’s geometry, allowing the brand to express itself consistently while remaining flexible. The system was designed to adapt seamlessly across various collaterals, ensuring every brand expression feels precise, refined, and unmistakably Sahajanand.