Considering that the product was one of its kind, in the world, made out of herbs from the Indian Ayurveda, the online presence had to be crafted in a way that it put across the emotion of the owner with the brand and the aim of the brand in the market, in the direction of making a change in the growing sneaker culture in India. Learning more about this lifestyle and behavior of sneakerheads, SizeNine was positioned as an Indian sneaker cleaner for tough Indian stains.