Visual identity

UNISON OF PURITY

A brand with a vision of connecting everyone to the most authentic and pure organic products from the trusted farms across the country, and educating people on the upsides of switching to an organic lifestyle; that is where our idea of unison of purity was born, to put across the pureness that the brand brought to the city, and show their efforts on uniting different brands under one roof, to provide their customers with all organic goods, just at one place.

Branding

FROM NATURE, WITH LOVE

Nature’s Crate was all about making organic living simple, approachable and adaptable by radiating the feeling of oneness with the nature, and quality that people can trust, in the same place. Owing to the thought, Nature’s Crate’ brand identity had to be made in a way that it showed off its qualities of purity, realness and inclusivity; making it the– Unison of Purity.

The design for the Nature’s Crate Ghee, was to be made to best depict the purity and added nutritional values that the ghee possessed, along with a traditional organic/natural feel; for which, we created a cow from the visual identity, keeping it minimal, unique and true to the overall brand identity. The packaging design was eye pleasing, memorable and easily differentiable from the other brands on the shelf.

Social Media

@natures.crate

Assuring that the brand was put across in the correct manner, on the correct platform at the correct time, while constantly maintaining the brand guidelines, promising the best possible quality and 100% organic produce, was the fun part at Nature’s Crate. They say when you work this closely with nature, a whole lot of dimensions open up for you, allowing you to think beyond; that’s how we worked on marketing the brand, by having people experience just what nature feels like, up close and personal, through Nature’s Crate, and attracted many eyeballs in a small amount of time.

Story designs / campaigns

Bringing the topic of sustainability, organic living and conscious buying, tones of the brand needed to be soothing, radiating comfort and peace; making the audience feel involved and at the same time, encouraging them to make a change.