For Safari Mattresses, we led a comprehensive brand evolution that also included rebranding its parent manufacturing company, Shakti Foams. The goal was to modernize the identity while preserving its legacy strength. We refined the visual language to balance warmth and authority — positioning Safari as the consumer-facing comfort brand while establishing Shakti Foams as the robust manufacturing backbone behind it. Through cohesive typography, structured compositions, and a clear brand architecture, we built a unified ecosystem that strengthened credibility, improved recall, and aligned both brands for future growth.
On social media, we repositioned Safari Mattresses as a confident, relatable, and knowledge-driven sleep brand. The content strategy focused on product education, comfort storytelling, manufacturing transparency, and customer-centric messaging. We developed a tone that felt warm yet assured — blending emotional connection with technical clarity. Visually, the feed was designed to feel clean, cozy, and premium, reinforcing the brand’s promise of reliable comfort while building stronger engagement with a modern digital audience.
https://For the website, we created a structured and conversion-focused digital experience that clearly communicates both product benefits and manufacturing credibility. The layout emphasizes clarity — breaking down mattress layers, materials, and features in an easy-to-understand format. With intuitive navigation, strong product showcases, and trust-building content, the platform was designed to guide users confidently through their purchase journey. The result is a digital presence that feels dependable, modern, and aligned with Safari’s legacy of quality and comfort.
2313 W Sam Houston Pkwy N, Houston, TX 77043, USA
F-90/10, Pocket F, Okhla Phase I, Okhla Industrial Estate, New Delhi, Delhi 110020
Here's where you can find us :
+91 97378 33335
503, Shilp Zaveri, Shyamal Cross Rd, near Iconic Shyamal, Ahmedabad, Gujarat 380015
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