9 Yards Developers is a premium real estate brand rooted in thoughtful planning, refined design, and uncompromising quality. With a strong legacy in construction and development, the brand focuses on creating residences that go beyond structures — delivering spaces that reflect modern lifestyles, long-term value, and everyday comfort. Each 9 Yards project is driven by attention to detail, functional elegance, and a commitment to building homes that feel as complete as they are enduring.
brand research
brand identity design
brand messaging and tone of voice
Social media marketing
Event branding
Website design & development
bottleneck issues
Before partnering with Hypace Studios, 9 Yards Developers faced challenges in clearly communicating their premium intent in a highly competitive real estate market. While their projects were thoughtfully designed and well-executed, the brand lacked a strong, unified identity that could reflect the quality, vision, and lifestyle they stood for.Their digital presence and brand communication were fragmented, making it difficult to create strong recall, emotional connection, and long-term differentiation. As a result, the brand risked blending into a crowded market rather than standing out as a refined, design-led real estate developer.
Key pain points
Weak and inconsistent digital presence
Difficulty communicating lifestyle-driven value
Lack of a cohesive premium brand identity
Limited emotional connection with the audience
Brand perception not matching project quality
As per the bottlenecks faced by the brand, before our collaboration. These were the stats that they had before the collaboration. Low dealer engagement, lower emotional/cultural value and inconsistency are to name a few.
Brand engagement: 3-5% Primarily enquiry-led interactions with limited lifestyle or brand storytelling. Low repeat engagement across digital platforms.
Brand Recall: 35–40% Recognised within Ahmedabad and nearby markets.Recall dropped significantly outside core locations.
brand equity score : 40/100 Perceived as reliable and well-built. Lacked strong emotional connect and premium differentiation.
Breakdown
We partnered with 9 Yards Developers to build a clear, premium brand foundation — starting with branding, nomenclature, and brand architecture that reflected their vision, design sensibility, and long-term intent.This was carried forward through strategic marketing, including online and offline campaigns, ads, and high-impact creatives, ensuring consistency across every customer touchpoint.To strengthen recall and trust, we extended the brand into branded events and on-ground experiences, creating a cohesive presence that elevated perception and differentiated 9 Yards in the real estate market.
research
Through market and competitor analysis, we identified the need for a refined, authoritative identity that reflected 9 Yards Developers’ design-first mindset and long-term vision.The brand had to balance corporate credibility with emotional depth — communicating trust, lifestyle, and confidence without losing warmth. This insight shaped the visual language, brand voice, and messaging, ensuring the identity felt modern, enduring, and unmistakably premium.
Client needs (as per questionnaire)
Brand ARCHETYPE SELECTION
Out of the 12 brand archetypes, The Creator was selected for 9 Yards Developers to reflect their design-first mindset, attention to detail, and focus on crafting thoughtful living spaces.The Creator archetype supports originality, refinement, and vision — positioning 9 Yards as a brand that doesn’t merely build homes, but creates environments shaped by intent and aesthetics.
Brand feel
Brand strategy
The brand strategy for 9 Yards Developers was shaped to position them as a design-led, premium real estate brand — one that balances architectural refinement with lifestyle value and long-term trust.Our focus was to create a strong, consistent brand foundation that could scale across multiple projects, markets, and customer touchpoints. This meant building clarity in identity, confidence in communication, and emotional depth in storytelling to elevate perception beyond individual developments.
targeted points to improve
Brand nomenclaturetagline and messaging
Brand identity and visual language
Brand consistency throughout all touchpoints
The 9 Yards identity. From brochures, business cards, diaries, and sales kits to dealer and on-ground marketing materials, every touchpoint was designed to reflect a consistent, premium visual language.Each collateral was crafted to balance design refinement, clarity, and usability, ensuring the brand felt cohesive across projects, locations, and customer interactions — both in everyday communication and high-impact brand moments.
IDENTITY CREATION
The new visual identity for 9 Yards Developers was designed to reflect refinement, balance, and architectural intent. Inspired by form, proportion, and spatial harmony, the identity represents thoughtfully crafted spaces rather than just structures.The core symbol draws from the brand’s initials and is shaped to feel fluid yet grounded — mirroring how 9 Yards blends modern design with lasting value.
primary font
secondary font
Together, the typefaces create a strong typographic system that feels clean, elegant, and timeless, supporting both brand storytelling and functional communication.
tone of voice
The brand voice of 9 Yards Developers is warm, confident, and reassuring. It speaks with clarity and refinement, balancing aspiration with approachability.The tagline reinforces the idea of completeness and closeness — positioning the brand as a trusted partner in the home-buying journey, where thoughtfully designed living spaces feel attainable, well-crafted, and within reach.
Social media feed design
With the brand identity and messaging clearly defined, the social media presence became a key touchpoint to bring the brand to life. The feed was redesigned to reflect consistency, refinement, and lifestyle-led storytelling.A structured visual system, cohesive colour usage, and balanced content formats ensured the feed felt premium and recognisable, while still remaining engaging and accessible. The result was a social presence that strengthened brand recall, communicated design intent, and aligned seamlessly with the overall brand identity of 9 Yards Developers.
Central was branded as a premium commercial project at the heart of Ahmedabad, representing connectivity, accessibility, and modern business environments. The identity was designed to feel confident and contemporary, aligning with the core brand language of 9 Yards Developers while giving the project a distinct presence suited to an urban commercial hub.
108 Yards was branded as a thoughtfully planned residential project on the outskirts of Ahmedabad, offering a balance between calm living and city connectivity. The identity was designed to feel contemporary yet warm, reflecting comfort, openness, and everyday ease, while staying consistent with the refined brand language of 9 Yards Developers.
Celestial was introduced as a new commercial and residential development at the heart of the city, designed to bring together work, living, and lifestyle in one seamless environment. The branding reflects elegance and modernity, creating a distinct identity that aligns with the refined design language of 9 Yards Developers while establishing Celestial as a landmark urban destination.
nomenclature
Premium Market Presence → Designed a bespoke stall that instantly positioned 9 Yards Developers as a market leader among reputed real estate brands.
Brand Differentiation → The spatial design, visual language, and detailing helped the brand stand out while clearly reflecting its premium and luxurious identity.
Luxury & Recall → The stall communicated refinement, scale, and confidence, creating strong visual recall and reinforcing the brand’s leadership image.
Industry Recognition → The execution was recognised at the event, with 9 Yards Developers winning an award for exceptional branding and presentation.
Event branding
At a prestigious real estate developers’ event, CREDAI , we designed and executed a bespoke brand stall for 9 Yards Developers that showcased their identity with clarity, luxury, and confidence. The stall stood out for its refined aesthetics and strong market-leader presence, attracting over 1,000 walk-in registrations during the event. The execution was further recognised with an award for outstanding branding and presentation, reinforcing 9 Yards Developers’ premium positioning and impact within the industry.
The website was designed as a key brand touchpoint to reflect the scale, sophistication, and design-led vision of 9 Yards Developers. A dark, refined aesthetic combined with immersive visuals and clear navigation helped position the brand as premium and forward-looking. The experience was crafted to feel intuitive yet impactful, ensuring strong first impressions while clearly communicating the brand’s authority, projects, and lifestyle-driven approach.
Breakdown
The results, dealer loyalty, high emotional value of the brand amongst the dealer and customer network. Consistent brand identity and messaging, leading to the audience perceiving german steel as a commanding and authoritative player in the market.
Increase in social media engagement
Growth in industry and buyer perception
“Hypace Studios didn’t just build our brand — they elevated how 9 Yards Developers is perceived in the market. From branding and project identities to marketing, events, and digital presence, every detail was thoughtfully executed. The work brought clarity, consistency, and a premium edge to our communication, resulting in stronger recall, higher engagement, and tangible results on-ground. Their approach truly helped position us as a refined, design-led real estate brand.”
2313 W Sam Houston Pkwy N, Houston, TX 77043, USA
F-90/10, Pocket F, Okhla Phase I, Okhla Industrial Estate, New Delhi, Delhi 110020
Here's where you can find us :
+91 97378 33335
503, Shilp Zaveri, Shyamal Cross Rd, near Iconic Shyamal, Ahmedabad, Gujarat 380015
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Social Media Revamp